How to Launch a Successful T-Shirt Fundraiser
Whether you’re looking to fundraise for an organization, business or cause - making sure your campaign is successful can be challenging.
Here are our key takeaways from the success of past fundraisers we’ve had the privilege to support through Ignition.ink.
Define your “why” to build your message
To share an authentic message that people can connect with, you need to identify why you want to share your message in the first place.
Maybe you recognize a need in your community and want to find a creative way to support it or you’re a business trying to ride the waves of COVID-19. Once you find the core of your “why”, you can begin to build your design and message in a more authentic and cohesive way.
From our experience, killer designs don’t equal an easy sell. The designs that share an authentic message and connect with people are the ones that convert sales and supporters of your mission.
Carry your message through the whole product
You’ve defined your “why” and developed a message to support it - now its time to make sure that message reads well through your product.
Your choice of font, illustrations, colors and even product itself can function as extensions of your message. Certain colors can evoke specific emotions when viewed by a potential supporter and different fonts can set a design in motion or anchor it to it’s base.
As an example you’re message is meant to represent joy and happiness, it may be a good idea to include a brighter color palette and possibly even a more organic font to create a sense of motion. If your message is more professional, you may decide a neutral palette paired with a clean lines and a modern font to establish a feeling stability.
Whether your providing a design or need help creating one, our team is always at the ready to help you navigate whether or not your design is dialed into your message.
Tell everyone about your fundraiser
Now that your fundraising page is ready, the final step is to promote, promote, promote.
You’ll want to create as much exposure for your message as possible with other businesses, organizations, family, friends, and colleagues who believe in you and your message.
Through Ignition Ink, you’ll be provided a unique link for your store while also being apart of our community page. Keep in mind, you can share your unique link repeatedly across multiple platforms to increase exposure and stay top of mind.
Start your fundraiser.
If you’re looking for a risk-free way to raise money, check out Ignition Ink. Get started by filling out the form or reaching out to create@thesidegarage.com